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Statement
Hello,
I'm a Senior Product Designer with 16+ years of experience, most of it spent designing complex B2B SaaS products. I believe the best design work happens when teams are encouraged to uncover problems honestly rather than simply execute against a brief.
I'm drawn to open, collaborative cultures where design has the autonomy to identify and frame problems, not just solve pre-defined ones. I naturally think in systems and bigger-picture opportunities, and I'm an effective storyteller. Some of my strongest work happens in front of clients, translating what I hear into insights that align teams, clarify priorities, and shape product direction.
My background as a front-end developer gives me a grounded understanding of technical constraints, helping me collaborate more effectively with engineering and deliver designs that stand up in the real world.
More recently, I've been integrating AI into my design practice, using the Claude API, multi-agent workflows, and MCP servers to automate documentation, competitive analysis, and first-pass usability audits. The goal is simple: reduce process overhead so teams can spend more time on the discovery, decision-making, and judgment work that drives meaningful product outcomes.
- Figma
- Miro
- Axure
- Sketch
- Balsamiq Mockups
- Moderated & unmoderated user testing
- User interviews
- Workshop facilitation
- User journey mapping
- Competitive analysis
- Google Analytics
- Amplitude
- FullStory
- Gainsight PX
- UserTesting.com
- Maze
Product design
- HTML5
- CSS3
- JavaScript (ES6+)
- jQuery
- PHP / MySQL
- XML
- AJAX
Web & development
- Claude API (Anthropic)
- Multi-agent workflows
- MCP servers
- Claude Code
- Automated design documentation
- AI-assisted usability auditing
- Competitive analysis tooling
Applied AI
Work history
Senior Product Designer—Infobip
At Infobip, I’m part of the product design team responsible for shaping the user experience of the Moments product, a customer engagement and marketing automation platform. My role focuses on translating complex user needs and business objectives into seamless, intuitive designs that enhance user interaction and drive meaningful engagement across channels.
- Lead design efforts for new features and enhancements in the Moments product, focusing on improving the customer journey and optimising usability.
- Collaborated closely with product managers, engineers, and other stakeholders to define user requirements, align on priorities, and ensure design solutions were feasible within technical constraints.
- Conducted user research, including interviews, surveys, and usability testing, to gather insights that informed design decisions and improved the overall user experience.
- Developed wireframes, prototypes, and high-fidelity UI designs, ensuring consistency and clarity across all touchpoints.
- Worked within an Agile framework, participating in sprint planning, backlog refinement, and continuous iteration to deliver new features and product improvements.
- Contributed to the growth of Infobip's Product-Led Growth (PLG) strategy by designing user-friendly onboarding flows and features that improved user retention and engagement.
- Documented design processes, user flows, and design systems to ensure clarity and alignment across teams.
- Facilitated workshops to ensure collaborative decision-making and a unified product vision.
Previously I worked in the Growth team. Try the free trial (and recently redesigned sign-up process) for yourself and leave some feedback!
Visit the siteProduct Designer—Selligent Marketing Cloud
As part of a newly formed, small design team, I closely engaged with all stakeholders to ensure alignment and collaboration. A key aspect of this was conducting extensive user testing and thoroughly documenting the design process, which helped demonstrate the value of design to an engineering-led product team.
In my role within the Product Design Team, I continuously contributed to the development and improvement of the Selligent Marketing Cloud platform, ensuring it met both business and client needs. I was responsible for taking briefs from services and feature requests from customers, and identifying opportunities for UX improvements based on my own analysis. Working alongside the engineering team in 6-week sprints, I helped drive the continual development and deployment of new features.